Cardboard furniture. Are you kidding?
De-decorate!
Don’t let fear get in the way of marketing your home staging business
How to market your home staging services to real estate agents
How to stage an empty house
How to use NextStage Furniture
Six reasons a home stager should use Twitter
Start a home staging portfolio before starting your staging business
The pros and cons of furniture rental
Use cost-effective custom art AND market your business
Who's the boss? Your relationship with real estate agents and homeowners when staging a home for sale
Why learning how to market a home staging business is important


Cardboard furniture. Are you kidding?
When you were a kid, you probably found a million uses for cardboard. You might have even made furniture out of it. But that's probably as far as it went. But cardboard furniture has a distinguished history. In addition to being a venerable workhorse of set designers in the theatre and movie business, cardboard furniture has also graced some of the world's nicest homes... more

De-decorate!
One of the easiest things you can do to quickly change a room's décor is to "de-decorate" it. While being careful not to criticize the existing home owner's taste in décor, remove idiosyncratic items, accessories and artwork. Pack up the knickknacks. Take down family photos... more

Don’t let fear get in the way of marketing your home staging business
It’s amazing how it happens. When you were starting your home staging business you worried that you’d never get any clients. And now that you’ve built a great reputation and your business is growing rapidly you want to stop marketing because you don’t think you can take on any more clients... more

How to market your home staging services to real estate agents
Providing real estating staging services to agencies is your best bet or reaping numerous home staging jobs from one source. The key factor is getting in the door. A cold call is not always your best bet. Everyone is busy, and you can imagine how many products and services the real estate agents and brokers face every day... more

How to stage an empty house
Some home stagers stage only furnished homes, because staging an empty home requires furniture, accessories and a lot of physical effort. But staging an empty house gives you a truly blank slate, and I personally find it a satisfying challenge. Use these tips to stage empty homes for a quick sale... more

How to use NextStage Furniture
Until you see it in action, it's hard to fathom how easy it is to use NextStage Furniture, but to give you a sense, here's how I use this remarkable cardboard furniture on my staging jobs. (One of the first houses we staged with NextStage Furniture had been empty and on the market for four months when we were called in... more

Six reasons a home stager should use Twitter
The popular social networking site, Twitter, has taken the world by storm. Millions of people around the world use Twitter to communicate with others in short, 140 character sentences or status updates. You can think of Twitter as your own micro blog with each status update being its own mini blog post... more

Start a home staging portfolio before starting your staging business
If you are in any way interested in becoming a home stager or interior redesigner, there’s a good possibility that you’re constantly redecorating your home and/or working on a new home improvement project. When you have a natural talent for decorating, the urge to decorate is always there... more

The pros and cons of furniture rental
If you only stage furnished homes, it's a no-brainer. You don't need furniture – just a few accents and accessories you can use (or rent to sellers) as part of your staging. But most of us do both furnished and vacant home stagings. And those vacant homes need furniture... more

Use cost-effective custom art AND market your business
Pictures and artwork are indispensible to home stagers. With help from the graphic designer who does my brochures and business cards, I've come up with a fantastic way of providing custom art and colours while promoting my business. She gave me a number of images, with Chips and Kerry Home Staging printed at the bottom, and we had these printed on lightweight foam... more

Who's the boss? Your relationship with real estate agents and homeowners when staging a home for sale
One way to determine who the boss is would be to ask who's paying you? The real estate agent might pay for all or part of the real estate staging services and then present this service as free to the homeowners. The agent may simply pay for the initial consultation or not pay for anything, but simply recommend the home stager's services to her client, in which case it's up to the homeowner to decide whether or not to hire you... more

Why learning how to market a home staging business is important
Home staging is the process of making a house appealing to potential buyers. Also known as real estate enhancement, home staging is considered as a hot business. But like any other business, there is always the good news and the bad news. The good news is that you have chosen to be a part of the number 1 career and with this venture the opportunities are limitless... more